MTN Nigeria has launched MTN Loyalty Coins, a new rewards programme that allows customers to earn and redeem coins for airtime, data, groceries, shopping and other lifestyle benefits through its myMTN NG app.
The programme, introduced in partnership with Bvndle, a Loyalty-as-a-Service platform, is designed to reward customers for using the app to carry out qualifying transactions, including airtime recharges and data purchases.
The initiative highlights MTN Nigeria’s efforts to encourage digital adoption by offering tangible benefits to customers, who manage their connectivity and everyday transactions through digital platforms.
Under the programme, customers can accumulate loyalty coins from eligible transactions and redeem them for a range of products and services, including airtime, data, food, groceries and bill payments.
MTN said the initiative was built on the belief that customers, who embrace digital services should receive additional value for their engagement, particularly as more Nigerians rely on smartphones to manage their daily needs.
The company added that the programme aligns with its strategy to promote digital, social and financial inclusion by encouraging the use of convenient, fast and secure digital self-service channels.
By connecting customers to a wider network of merchants through Bvndle, the programme is also expected to expand access to goods and services while creating opportunities for participating businesses to reach more consumers.
Speaking on the launch, MTN Nigeria’s Chief Marketing Officer, Onyinye Ikenna-Emeka, said that the initiative was designed to recognise customers’ growing digital lifestyles and reward them with benefits they could use in their everyday lives.
“Our customers are living more of their lives digitally, and we believe they should be recognised and rewarded for it,” she said.
Ikenna-Emeka described the programme as MTN’s way of appreciating customers, who use the myMTN NG app, adding that the rewards could be spent on essential needs and lifestyle purchases.
She added that the initiative was central to the company’s ambition of advancing digital, social and financial inclusion and ensuring that more Nigerians benefit from a connected lifestyle.
Also speaking, the Acting Managing Director of Bvndle Loyalty Limited, Ikechukwu Nwaguru, said that the partnership was intended to make loyalty programmes more useful by allowing customers to convert their everyday digital activities into practical rewards.
“Loyalty should mean more than earning points; it should create value customers can use every day,” he said.
Nwaguru added that the partnership would connect MTN customers to a broader network of merchants, enabling them to earn rewards through qualifying transactions and redeem them for products and services.
