Countryside Group has appointed popular content creator and social media personality Fakepoco as its newest brand ambassador, marking another step in the company’s efforts to strengthen its visibility among younger consumers. The partnership forms part of the group’s broader strategy to deepen brand engagement and expand its footprint across key markets. The company believes the collaboration will help reinforce its positioning as a modern African brand with growing influence across multiple sectors.
The ambassadorial deal reflects a growing trend among Nigerian companies that are increasingly leveraging digital creators and entertainment personalities to connect with younger, digitally savvy audiences. With social media continuing to shape consumer behaviour, brands are shifting their marketing focus towards influencers with strong grassroots appeal and high engagement levels. Fakepoco’s popularity across digital platforms is expected to provide Countryside Group with a direct channel to this demographic.
Speaking on the partnership, the company’s leadership described the appointment as part of a deliberate effort to align the brand with personalities who embody creativity, ambition and contemporary culture. The move follows Countryside Group’s recent ambassadorial engagements as it seeks to build a stronger and more recognisable corporate identity beyond its traditional market segments.
For Fakepoco, the appointment represents another milestone in a career that has seen him evolve from online content creation to becoming a recognised influencer with commercial appeal. His growing audience and ability to connect with young Nigerians have made him an attractive partner for brands seeking authentic engagement rather than conventional advertising.
Industry analysts note that ambassadorial partnerships are increasingly becoming a key component of brand-building strategies in Nigeria’s competitive consumer market. Beyond visibility, companies are looking for ambassadors capable of driving conversations, building trust and translating online influence into measurable business outcomes.
As competition for consumer attention intensifies, Countryside Group’s latest partnership signals its intention to remain culturally relevant while strengthening its connection with emerging audiences. The company is expected to deploy Fakepoco across marketing campaigns, digital activations, brand engagements and strategic events designed to enhance awareness and drive customer engagement in the months ahead.
